Know where every dollar goes before you spend it.
Digital strategy is the plan that decides who you need to reach, which channels to use and how to split your budget. Bloomay builds it for brands in Lebanon, the UAE and the Gulf, so every team works from one agreed page and spending is tied to clear goals.
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Most digital spend is a set of habits, not a plan.
Budgets get rolled over from last year. Channels stay because nobody wants to switch them off. Each agency reports its own numbers, and none of them agree.
A strategy fixes that by answering the basic questions first: who you need to reach, what you want them to do, and which channels deserve the money. Everything else follows from those answers.
WHO IT IS FOR- Brands entering a new market or launching something new
- Marketing teams with several agencies and no single view
- Leaders who need to explain where the budget goes
- Companies whose results have flattened and who want to know why
What is included in Digital Strategy?
Channel audit
What is working today, what is not, and where your budget is leaking.
Audience and market
Who you need to reach in each market, and where they spend their time.
Channel and budget plan
Where the money goes, by channel and by month, on one page.
KPIs and reporting
The numbers that matter, agreed up front and reported every month.
- Service
- Digital Strategy
- Part of
- Digital Media
- Included
- Channel audit, Audience and market, Channel and budget plan, KPIs and reporting
- Markets
- Lebanon, the UAE and the wider Gulf
- Languages
- English and Arabic
- Delivered by
- Our senior in-house team
How do we deliver Digital Strategy?
- STEP 01ListenWe start with your commercial goals, not your channels. We speak to the people who own sales, marketing and customer service, and agree what success looks like for the business.
- STEP 02AuditWe get access to your ad accounts, analytics and CRM and review what has really been happening. We look for wasted spend, broken tracking and audiences you have been missing.
- STEP 03ResearchWe study your customers and competitors in each market: what people search for, where they spend time, and what others in your category are saying and buying.
- STEP 04DecideWe choose the channels, the messages and the order to do things in. Just as important, we say what you should stop doing.
- STEP 05Write it downYou get the plan on one page: audience, channels, budget split and KPIs. Your team signs it off before any money is spent.
- STEP 06ReviewEach month we compare results to the plan and adjust. A strategy that never changes has stopped paying attention.
- Google certified
- Meta partner
- TikTok partner
Straight answers.
What do you need from us to start?
Access to your ad accounts and analytics, any past reports, and time with the people who own sales and marketing. If tracking is missing, fixing it becomes part of the plan. If you have no reliable data yet, we say so and plan around what can be measured, because a strategy built on guesses will not survive its first review.
Do we have to run the media with you afterwards?
No. The plan is yours to use. Many clients do continue with us, because the people who wrote the strategy can then carry it out. You keep everything we produce, including the audit findings and the plan, and it is written so your own team or another partner can act on it.
How is this different from a media plan?
A strategy decides what you are trying to achieve and which channels should do it. A media plan then sets out exactly what gets booked and when. Keeping the two separate means the channel decisions are made on evidence first, and the booking work only starts once your goals are agreed.